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The AWS APN Ambassador Global Summit Explained

Amazon Web Services invited me for a two day AWS APN Ambassador Global Summit in Seattle. So what is the Global Summit?

Disclaimer: all the content discussed in the workshops and presentation are under NDA, so I can't go into any detail. However, I'm allowed to describe the topics and the speakers, and any content that is publicly available.

About the APN Ambassador Program

APN is the Amazon Partner Network. From the official website:

The AWS Partner Network (APN) is the global partner program for AWS. It is focused on helping APN Partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support.

Companies that have the Amazon Partner status (like Sentia does) can nominate employees for the Ambassador role. To achieve this title, Ambassadors need to show strong proficiency in AWS and a proven track record in contributing to the community (think blog posts, public speaking, creating AWS awareness). As APN Ambassador you join a community of like-minded and super enthusiastic professionals, and you gain access to exclusive benefits like early access to new services, insight into the AWS roadmap, direct lines of contact with service teams and Ambassador-only workshops.

By the way: we're looking to expand the number of Ambassadors in EMEA. If you think you fit the profile, please reach out to your PSA.

The AWS Entrance

The APN Ambassador Global Summit

There are about 150 APN Ambassadors, divided over three regions: the Americas, EMEA and APAC. For each of these regions, the top contributors were invited to join the APN Ambassador Global Summit in Seattle. And I was one of the lucky 50!

The Global Summit consisted of two full days of workshops, presentations and events. I will write separate blog posts to describe the topics and speakers - but as said at the top, I won't be able to go into much detail. You can find the posts here:

The Venue

Amazon hosted the summit in the AWS Kumo office. A very nice office, located in downtown Seattle. We weren't allowed to take any pictures inside, but the rooms were comfortable, all amenities were there, and the technology (streaming, audio) worked as it should.

Amazon provided very nice breakfast and lunch, and all in all I had a great time there (which is an achievement, considering we were there from 08:00 to 18:00, doing almost back-to-back sessions).

The Ambassadors

Naturally, the group of top contributing ambassadors is a great set of people to be around. These guys are really the leaders in their fields, whether it's mass migrations, enterprise, serverless, MSP, big data, or whatever other topic you can imagine.

Because all of us are selected based on our outreach into the community, this group isn't made up of 'typical' nerds either. Everybody loves a good UDP joke (though some don't get it), but these guys are fun to hang out and drink a beer with.

I met great new people, and am very happy I had this opportunity to be here.

The Organization

Big shout out to everybody at AWS who made this possible, but specifically to Elaine Perales and Matthijs ten Seldam. The event was very professional, well organized and very valuable to me, and I'm sure to AWS as well.

— Luc


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